Performance Lifecycle Marketing Manager

Job Summary

A company is looking for a Lifecycle Marketing Manager who will oversee the email lifecycle across multiple educational products.

Key Responsibilities

• Own the strategy and implementation of lifecycle communications across Reading.com, Typing.com, and Nitro Type
• Map user journeys, identify high-impact moments, and design and deploy email campaigns
• Analyze data to improve campaign performance and extend strategies to additional channels like push notifications

Required Qualifications

• 4+ years of hands-on lifecycle or CRM marketing experience
• Expertise with AI tools for copywriting, email design, and data analysis
• Proven track record in designing and optimizing email programs that influence user behavior metrics
• Strong working knowledge of at least one ESP/marketing automation platform
• Experience mapping user journeys and identifying lifecycle touchpoints across multiple products