Performance Marketing Analyst

Job Summary

A company is looking for a Data Analyst - Performance Marketing.

Key Responsibilities

• Analyze and monitor marketing performance across various ad platforms and identify opportunities for improvement
• Build and maintain dashboards and reports to track key acquisition metrics and support reporting cadences
• Collaborate on attribution models and analyze conversion funnels to optimize marketing acquisition channels

Required Qualifications

• 3+ years of experience in marketing analytics or digital media analytics
• Hands-on experience with Google Ads, Bing Ads, and Facebook Ads campaigns
• Strong command of SQL and experience with large-scale marketing datasets
• Proficiency in data visualization tools such as Tableau, Looker, or Power BI
• Solid understanding of digital marketing metrics and campaign tracking methods