Performance Marketing Analyst

Job Summary

A company is looking for a Performance Marketing Analyst to join their growing team.

Key Responsibilities

• Launch, manage, and optimize paid campaigns on Meta and Google Ads
• Set up and analyze A/B tests on landing pages and ad creatives
• Maintain and improve UTM tracking, attribution modeling, and reporting in platforms like GA4 and Meta

Required Qualifications

• Bachelor's degree in a related field
• 2+ years of experience managing Meta and Google Ads campaigns
• Strong analytical skills and experience with Google Analytics and UTM tracking
• Comfortable working in a fast-paced, performance-driven environment
• Intellectual curiosity and a self-started mindset