Performance Marketing Analyst

Job Summary

A company is looking for an Analyst - Performance Marketing.

Key Responsibilities

• Analyze performance marketing campaign data to identify optimization opportunities and inform media budget allocations
• Build, maintain, and automate reporting dashboards and data pipelines using SQL and Databricks
• Implement tracking and attribution frameworks in Google Analytics (GA4) for accurate data capture across digital touchpoints

Required Qualifications

• 3-5 years of experience in performance marketing analytics or a related data-driven marketing role
• Proficiency in SQL and hands-on experience with Databricks or a comparable cloud data platform
• Experience with Google Analytics (GA4) including event tracking and performance reporting
• Bachelor's degree in Marketing, Statistics, Economics, Data Science, or a related quantitative field
• Familiarity with Marketing Mix Modeling (MMM) concepts and methodologies