Performance Marketing Analyst

Job Summary

To support the marketing team, the full-time Performance Marketing Analyst will collect and analyze data from various channels, monitor campaign performance, and provide actionable insights, with a preference for candidates located in Buffalo, NY, though remote options may be available for those in NYC or Boston.

Key responsibilities

• Collect, analyze, and interpret data from marketing channels to identify trends and insights
• Monitor and evaluate the performance of marketing campaigns and website traffic
• Provide regular reports and insights utilizing data visualizations and dashboards

Required qualifications

• Bachelor's degree in marketing, business, statistics, economics, or a related field
• Minimum of 2-3 years of experience in a marketing or financial analyst role
• Experience with analytical and reporting tools, including Tableau and Google Analytics
• Deep knowledge of digital marketing across social, display, and programmatic platforms
• Strong knowledge of Microsoft Office Suite and data analysis techniques