Performance Marketing Analyst Consultant

Job Summary

A company is looking for a Performance Marketing Analyst, Paid Social (Meta) - Consultant.

Key Responsibilities

• Analyze and report on performance data across Paid Social, ensuring campaigns meet key performance metrics
• Optimize campaigns for customer acquisition and retention, supporting new service launches and branding efforts
• Utilize tools like Amplitude and Tableau for accurate tracking and reporting across marketing efforts

Required Qualifications

• 3-4 years of experience in performance marketing, analytics, or a related field
• Proficiency in analytics tools (Tableau, Amplitude) and ad platforms (Meta Ads Suite); Excel required, SQL a plus
• Understanding of performance marketing fundamentals, including customer acquisition cost (CAC) and lifetime value (LTV)
• Hands-on experience with campaign management and performance optimization
• Desire to grow in performance marketing and data analytics