Performance Marketing Copywriter

Job Summary

To support integrated marketing campaigns for financial services clients, the remote Performance Marketing Copywriter will create persuasive copy for direct mail and digital channels, focusing on customer engagement and compliance while leveraging AI tools to enhance content development.

Key responsibilities

• Write compelling direct response copy for various marketing materials, including direct mail and digital content
• Collaborate with cross-functional teams to develop and refine messaging strategies based on audience insights and campaign performance
• Utilize AI-powered tools to improve content quality, speed of development, and adherence to compliance standards

Required qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Advertising, or a related field
• 3 to 5 years of professional copywriting experience, particularly in direct response campaigns
• Strong portfolio demonstrating direct response marketing expertise across multiple channels
• Proficiency in using AI-powered tools for content development and campaign optimization
• Experience in collaborating within cross-functional creative and marketing teams