Performance Marketing Creative Strategist

Job Summary

Experienced marketers will find a freelance opportunity for a Performance Marketing Creative Strategist focused on advising brand strategies for paid social, adapting campaigns for various formats, and improving creative briefing processes while working remotely.

Key responsibilities

• Advise on current paid social trends and recommend channel strategies for brand visibility
• Adapt large brand campaigns for different paid social formats, ensuring alignment with performance goals
• Structure creative testing at scale, balancing performance insights with brand integrity

Required qualifications

• Background in creative or content strategy with hands-on experience in paid social platforms (Meta, TikTok, Google Display, YouTube)
• In-house experience at a brand, demonstrating a strong connection to business metrics
• Proven track record of owning or significantly influencing paid social creative strategy
• Experience producing a high volume of ads, showcasing capability at scale
• Ability to communicate effectively with both brand executives and creative teams