Performance Marketing Data Analyst

Job Summary

A company is looking for a Performance Marketing Data Analyst to aggregate, analyze, and interpret data to drive marketing strategies and improve campaign performance.

Key Responsibilities

• Analyze large datasets to identify trends and insights for demand generation and performance marketing strategies
• Create benchmarks and automated reporting solutions to track KPIs for paid media campaigns
• Collaborate with cross-functional teams to gather reporting requirements and provide analytical support

Required Qualifications

• Bachelor's degree in a relevant field such as computer science, data science, or marketing
• 5+ years of experience as a data analyst, preferably in a marketing or advertising setting
• Proficiency in data analysis tools like SQL, Python, and Google Analytics
• Experience with data visualization tools such as Power BI and Excel
• Strong understanding of data management and reporting processes