Performance Marketing Director

Job Summary

A company is looking for a Director of Performance Marketing.

Key Responsibilities

• Set and drive the direct-to-consumer growth strategy across various channels
• Continuously test and optimize campaigns to maximize return on ad spend (ROAS)
• Develop and implement data-driven plans and performance reporting

Required Qualifications

• 6+ years of experience in performance marketing roles
• Mastery of paid search and paid social advertising
• Hands-on experience with key advertising platforms like Google Ads and Meta Ads
• Strong analytical skills with proficiency in SQL and Python
• Experience with marketing automation and web analytics tools