Performance Marketing Director

Job Summary

A company is looking for an Associate Director, Performance Marketing.

Key Responsibilities

• Develop and execute comprehensive performance marketing strategies across various channels
• Lead the creative strategy for paid channels, ensuring effective ad creatives
• Optimize the marketing funnel using data-driven insights and implement A/B testing

Required Qualifications

• 6+ years of experience in growth/performance marketing in a B2C edtech environment
• Expertise in full-funnel optimization and creative strategy development
• Proficient in Google Ads, Facebook Ads, LinkedIn Ads, and analytics platforms
• Strong ability to collaborate cross-functionally with various teams
• Familiarity with AI tools related to marketing