Performance Marketing Director Remote - State Licensed

Job Summary

A company is looking for a Performance Marketing Director to champion their digital marketing efforts.

Responsibilities:

• Develop and execute a growth marketing strategy in line with organizational goals
• Manage end-to-end pay-per-click (PPC) campaigns, including oversight of external agencies to achieve targets
• Analyze market trends, consumer behavior, and the competitive landscape to identify growth opportunities

Qualifications:

• Bachelor's degree in Marketing, Economics, Statistics, Business, or related fields; a Master's degree is advantageous
• Over 7 years of experience in a senior growth marketing or similar leadership role, with a proven track record in developing and executing successful marketing campaigns
• Strong analytical abilities and expertise in data interpretation for strategic decision-making
• Deep expertise in digital marketing landscapes, including SEO, SEM, social media, and especially a strong proficiency in Google Shopping ads and paid listing ads
• Comprehensive understanding of analytics tools to analyze campaign performance and provide actionable insights to the leadership team