Performance Marketing Director Remote - State Licensed

Location: Remote
Compensation: To Be Discussed
Staff Reviewed: Sun, Feb 11, 2024
This job expires in: 17 days

Job Summary

A company is looking for a Performance Marketing Director to champion their digital marketing efforts.

Responsibilities:
  • Develop and execute a growth marketing strategy in line with organizational goals
  • Manage end-to-end pay-per-click (PPC) campaigns, including oversight of external agencies to achieve targets
  • Analyze market trends, consumer behavior, and the competitive landscape to identify growth opportunities

Qualifications:
  • Bachelor's degree in Marketing, Economics, Statistics, Business, or related fields; a Master's degree is advantageous
  • Over 7 years of experience in a senior growth marketing or similar leadership role, with a proven track record in developing and executing successful marketing campaigns
  • Strong analytical abilities and expertise in data interpretation for strategic decision-making
  • Deep expertise in digital marketing landscapes, including SEO, SEM, social media, and especially a strong proficiency in Google Shopping ads and paid listing ads
  • Comprehensive understanding of analytics tools to analyze campaign performance and provide actionable insights to the leadership team

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