Performance Marketing Lead

Job Summary

A company is looking for a Performance Marketing Lead to drive growth through paid media strategies.

Key Responsibilities

• Architect and manage paid media programs across various channels, optimizing for customer acquisition costs and revenue
• Oversee the performance budget, setting targets and reallocating funds to high-performing campaigns
• Implement a test-and-learn framework to refine creative, audiences, and landing pages for consistent wins

Required Qualifications

• 5+ years of experience in paid acquisition with direct revenue accountability
• Expertise in Google Ads, Meta Ads, and proficiency in LinkedIn Campaign Manager
• Proven ability to create or direct effective ad creative in a B2B SaaS environment
• Experience in fast-paced, early-stage, or hyper-growth settings
• Strong understanding of attribution models and marketing analytics tools