Performance Marketing Lead

Job Summary

A company is looking for a Performance Marketing Lead to drive pipeline growth and marketing efficiency.

Key Responsibilities

• Set quarterly growth goals and maintain the growth roadmap
• Manage paid acquisition across Google Ads and Meta Ads, optimizing budgets and campaigns
• Own measurement and attribution processes, ensuring accurate tracking and reporting

Required Qualifications

• 7+ years in growth/performance marketing, preferably in B2B SaaS
• Direct experience with advertising on Google and Meta platforms
• Strong analytical skills to connect channel performance to pipeline outcomes
• Experience with tracking and attribution methodologies
• Ability to operate cross-functionally with effective prioritization