Performance Marketing Lead

Job Summary

A company is looking for a Performance Marketing Lead who will manage and optimize paid acquisition and conversion programs.

Key Responsibilities

• Build and manage paid search and social campaigns, optimizing for keywords, audience targeting, and budget allocation
• Oversee conversion rate optimization through structured A/B testing and UX strategy implementation
• Manage marketing technology integrations and tracking infrastructure to ensure accurate data flow and reporting

Required Qualifications

• 5-7 years of hands-on performance marketing experience, with 2-3 years in B2B technology or industrial markets
• Deep expertise in paid search, paid social, and conversion rate optimization
• Fluency with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and HubSpot
• Strong understanding of marketing technology architecture and data flow
• Excellent ad copywriting skills and a bias toward speed and testing