Performance Marketing Lead

Job Summary

To drive measurable acquisition outcomes and enhance brand narrative, the full-time remote Performance Marketing Lead will develop and execute integrated marketing campaigns, oversee paid media and email marketing, and collaborate with cross-functional teams to ensure a consistent ALU identity while achieving organizational objectives.

Key responsibilities

• Lead the planning and execution of brand awareness and integrated marketing campaigns across various channels
• Manage the end-to-end email marketing function, including lifecycle campaigns and performance monitoring
• Oversee paid media channels, focusing on audience targeting, campaign optimization, and budget management

Required qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4 to 6 years of experience in digital or integrated marketing, with a focus on performance and brand campaigns
• Experience managing email marketing programs and familiarity with marketing automation platforms
• Hands-on experience with paid media campaigns across platforms such as Google and Meta
• Ability to analyze campaign performance using reporting tools like Google Analytics and CRM dashboards