Performance Marketing Lead

Job Summary

Leading the development of Native Advertising capabilities, the full-time remote Performance Marketing Lead will manage a team of Media Buyers while driving strategic direction, optimizing campaign performance, and fostering a high-performing culture across various platforms.

Key Responsibilities:

• Own the overall performance and strategic direction of Native Advertising channels, including Taboola and Microsoft Ads
• Lead, mentor, and expand a team of Media Buyers to enhance campaign execution and performance
• Develop structured testing frameworks and collaborate with cross-functional teams to improve campaign quality and efficiency

Required Qualifications:

• 7+ years of hands-on experience in Performance Marketing or Media Buying
• Previous experience managing or leading Media Buyers
• Experience with Native Advertising platforms such as Taboola and Microsoft Ads
• Strong analytical skills with a data-driven decision-making approach
• Proven experience optimizing campaigns at scale