Performance Marketing Lead

Job Summary

To drive measurable growth and efficiency, the full-time remote Performance Marketing Lead will manage all performance-driven marketing efforts, including paid and organic social media, SEM/PPC, and email campaigns, while overseeing external agencies and leading an internal team.

Key responsibilities

• Develop and execute high-converting copy and creative for various marketing channels
• Own the end-to-end social media marketing strategy, ensuring alignment with performance goals
• Oversee agency performance and manage the day-to-day operations of paid media campaigns

Required qualifications

• 5+ years in performance or growth marketing lead or equivalent role
• Proven experience writing and optimizing conversion-focused copy for paid media and email
• Hands-on experience with paid and organic social media and email marketing platforms, preferably Klaviyo
• Strong working knowledge of SEM/PPC and OTT/CTV advertising
• Experience managing agencies and small, high-impact teams