Performance Marketing Lead

Job Summary

Owning full-funnel paid campaigns, the full-time salaried Performance Marketing Lead will manage strategy, execution, budget allocation, and measurement of new acquisition programs while exploring emerging paid channels and enhancing the post-click experience in a remote environment.

Key responsibilities

• Lead full-funnel paid campaigns from awareness to conversion across self-serve and enterprise
• Develop and scale new acquisition programs, including sponsorships and influencer partnerships
• Collaborate with cross-functional teams to ensure alignment on the customer journey and optimize attribution and reporting

Required qualifications

• 7+ years of experience in performance marketing, growth, or demand generation, preferably in B2B SaaS
• Proven ability to build and scale new channels or programs from scratch
• Hands-on experience with core paid channels such as Google, Meta, LinkedIn, and Bing
• Familiarity with AI and automation in marketing operations
• Strong analytical skills with a focus on experimentation and in-house solution building