Performance Marketing Lead

Job Summary

To support a growing global marketing initiative, the full-time Performance Marketing Strategy & Operations Lead will manage the development and implementation of performance marketing standards, integrated strategies, and optimization processes across multiple brands while working remotely.

Key responsibilities

• Define and implement enterprise performance marketing vision, principles, and standards in collaboration with the Director, Global Performance Marketing
• Translate business objectives into integrated performance marketing strategies and connect them to customer behavior and commercial outcomes
• Design and improve repeatable processes for campaign development, activation, and performance reviews while promoting disciplined optimization

Required qualifications

• Bachelor's degree
• Approximately 8-10 years of experience in performance marketing, digital marketing, or related disciplines
• Experience in strategy within an advertising or media agency, management consulting firm, or similar advisory environment
• Strong knowledge of paid media, search, CRM, audience strategy, and performance measurement
• Ability to lead complex cross-functional work and influence stakeholders in a matrixed organization