Performance Marketing Lead

Job Summary

Creative and analytical, the full-time Performance Marketing Lead will build and optimize digital demand engines through paid distribution, landing pages, and webinars, while collaborating with cross-functional teams in a hybrid work environment.

Key responsibilities

• Run and optimize paid search, LinkedIn, retargeting, and other digital programs to create qualified demand
• Build and improve landing pages and conversion paths to enhance lead quality and pipeline efficiency
• Own and manage webinars and digital programs, measuring engagement and converting interest into sales conversations

Required qualifications

• 5+ years of experience in performance marketing, digital demand generation, or growth marketing, preferably in B2B SaaS or cybersecurity
• Hands-on experience with paid search, paid social, webinars, and conversion optimization
• Strong analytical skills with the ability to interpret data and inform strategy
• Familiarity with tools such as HubSpot, GA4, Google Ads, and LinkedIn Campaign Manager
• Creative design fluency to develop digital assets for campaigns and landing pages