Performance Marketing Manager

Job Summary

A company is looking for a Marketing Manager, Performance Marketing.

Key Responsibilities

• Own performance marketing strategy across digital channels to drive customer acquisition and revenue growth
• Plan, launch, and optimize paid campaigns, managing budget allocations to maximize ROAS, CAC, and LTV
• Monitor, analyze, and report on channel and campaign performance with a focus on attribution and incrementality

Required Qualifications

• 4-6+ years of experience in digital or performance marketing, preferably in a high-growth DTC or omnichannel environment
• Hands-on experience managing paid media budgets ($1M+/year)
• Bachelor's degree in Marketing, Analytics, or similar relevant experience
• Deep understanding of paid acquisition platforms, including Meta Ads Manager and Google Ads
• Experience with A/B testing tools and landing page optimization