Performance Marketing Manager

Job Summary

A company is looking for a Performance Marketing Manager responsible for leading the strategic planning, execution, and optimization of digital acquisition and retention programs.

Key Responsibilities

• Develop and maintain dashboards tracking performance KPIs and lead marketing mix modeling initiatives
• Oversee performance across paid media platforms and drive media budget allocation and ROI optimization
• Define and execute a testing roadmap across acquisition and lifecycle channels while monitoring campaign performance

Qualifications & Skills

• 5 years of experience in a performance marketing or growth analytics role within a DTC or eCommerce environment
• Deep understanding of marketing KPIs including CAC, LTV, and AOV
• Experience in incrementality testing, marketing mix modeling, and attribution methodology development
• Hands-on experience with paid media platforms and data visualization tools
• Proficiency with Shopify and retention platforms