Performance Marketing Manager

Job Summary

A company is looking for a Performance Marketing Manager - Customer Lifecycle.

Key Responsibilities

• Collaborate with Customer Success to translate strategic goals into scalable marketing initiatives
• Plan and execute segmented marketing campaigns across key lifecycle stages to drive measurable outcomes
• Lead customer communications that support key lifecycle moments and ensure alignment with Customer Success and Product teams

Required Qualifications

• 5+ years of B2B SaaS marketing experience focused on lifecycle, retention, or performance marketing programs
• Proven success in executing marketing programs that drive measurable outcomes
• Strong campaign execution skills with the ability to manage programs independently
• Data-driven mindset with experience in analyzing and optimizing campaign performance
• Proficiency with Salesforce; experience with HubSpot, ChurnZero, and 6Sense preferred