Performance Marketing Manager

Job Summary

A company is looking for a Performance Marketing Manager specializing in Media Buying.

Key Responsibilities

• Manage and optimize paid search and PPC campaigns across various platforms
• Conduct data analysis to guide bidding, segmentation, and creative testing
• Collaborate with cross-functional teams to execute high-ROI initiatives

Qualifications

• 2-4 years of hands-on PPC experience in performance marketing
• Proven success managing campaigns with $50K+ monthly spend
• Proficient with Google Ads, Microsoft Ads, and campaign management platforms
• Strong analytical skills in Excel / Google Sheets
• Experience in insurance and/or lead generation is a bonus