Performance Marketing Manager

Job Summary

A company is looking for a Performance Marketing Manager specializing in Native Advertising.

Key Responsibilities

• Own end-to-end performance of native acquisition channels, driving profitable growth and accountability to revenue targets
• Translate complex datasets into actionable insights and implement high-impact optimizations across various strategies
• Develop differentiated campaign angles and positioning tailored to the Medicare audience while ensuring compliance

Qualifications

• 3-7 years of experience in performance marketing, preferably in insurance lead generation
• Proven track record of managing and optimizing native advertising campaigns
• Experience with marketing analytics tools and platforms such as Looker
• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
• Proficiency in setting up and managing campaigns in platforms like Taboola and Outbrain