Performance Marketing Manager

Job Summary

A company is looking for a Performance Marketing Manager specializing in Geo-Fencing and Retail Localization.

Key Responsibilities

• Develop and execute geo-fenced campaign roadmaps aligned with retail data and trends
• Launch and manage geo-fenced campaigns across various digital platforms
• Analyze performance data and establish attribution models connecting digital spend to in-store metrics

Required Qualifications

• Bachelor's degree in Marketing, Analytics, Business, or related field preferred
• 5+ years of performance marketing experience required
• Minimum 2+ years of hands-on geo-fencing/location-based marketing experience
• Advanced experience with geo-fencing platforms and digital ad tools
• Demonstrated experience targeting big box retailers and executing competitive campaigns