Performance Marketing Manager

Job Summary

A company is looking for a Performance Marketing Manager to lead strategy, experimentation, and optimization of pricing and promotional initiatives.

Key Responsibilities

• Design and refine pricing, bundling, and promotional strategies to enhance profitability and scalability
• Manage a structured experimentation roadmap for pricing and promotion variables
• Collaborate with cross-functional teams to ensure alignment of pricing strategies with overall business goals

Required Qualifications

• 5+ years of experience in performance marketing, direct-response, or growth marketing
• Proven experience in developing pricing, promotional, and bundling strategies for eCommerce or DTC offers
• Strong background in experimentation and data-driven decision making
• Experience with affiliate or partner marketing is preferred
• Demonstrated success in driving improvements in AOV, AOM, and RPS