Performance Marketing Manager

Job Summary

A company is looking for a Performance Marketing Manager to oversee and optimize paid media strategies.

Key Responsibilities

• Oversee and optimize a multi-million-dollar budget across various paid media channels
• Lead paid media strategy and collaborate with external agencies for execution and performance tracking
• Translate performance metrics into actionable creative briefs and optimize product feed management

Required Qualifications

• 5+ years of experience in DTC growth or performance marketing, preferably in fashion/apparel e-commerce
• Expertise in GA4, attribution tools, and e-commerce platforms like Shopify or Magento
• Experience using AI tools to enhance workflow and creative output
• Ability to manage complex data sets and develop actionable strategies
• Familiarity with CRM/Email platforms and feed management tools