Performance Marketing Manager

Job Summary

A company is looking for a Demand Gen - Performance Marketing, Sr. Manager.

Key Responsibilities

• Own strategy and execution of paid media campaigns across various platforms, managing keyword strategy, budgets, and audience targeting
• Align paid search and SEO strategies, optimize website performance, and collaborate on content and UX improvements
• Oversee performance reporting and attribution, analyze funnel performance, and communicate insights to stakeholders

Qualifications

• 7+ years of experience in performance marketing with hands-on ownership of paid media and full-funnel acquisition programs
• Proven experience managing paid search and media campaigns, particularly with Google Ads and Microsoft/Bing Ads
• Strong understanding of full-funnel performance marketing and lead generation
• Knowledge of SEO and how it integrates with paid strategies
• Experience with analytics, attribution models, and interpreting performance data