Performance Marketing Manager

Job Summary

A company is looking for a Performance Marketing Manager to lead paid acquisition strategies and optimize marketing efforts.

Key Responsibilities

• Oversee and optimize a multi-million-dollar budget across various paid media channels
• Collaborate with external agencies to ensure effective execution and performance tracking of paid media strategies
• Translate performance metrics into actionable creative briefs and optimize product feeds for better visibility

Required Qualifications

• 5+ years of experience in DTC growth or performance marketing, preferably in fashion/apparel e-commerce
• Expertise in GA4, attribution tools, and e-commerce platforms like Shopify or Magento
• Experience using AI tools to enhance workflow and creative output
• Strong analytical skills with the ability to manage complex data sets
• Familiarity with CRM/Email platforms and feed management tools