Performance Marketing Manager

Job Summary

A company is looking for a Performance Marketing Manager to develop and execute paid search strategies that drive growth.

Key Responsibilities

• Design and implement paid search strategies aligned with marketing and revenue objectives
• Manage and optimize search campaigns across various platforms to maximize ROI
• Analyze performance data to refine keywords, ad copy, and bidding strategies

Required Qualifications

• 10+ years of experience managing paid search campaigns in B2B SaaS or technology sectors
• Exceptional analytical skills with proficiency in Google Analytics and performance tracking tools
• Ability to develop comprehensive search strategies and execute tactical initiatives
• Advanced knowledge of automation, A/B testing methodologies, and bidding strategies
• Strong collaborative skills to partner across departments and influence business strategies