Performance Marketing Manager

Job Summary

A company is looking for a Performance Marketing Manager (Growth & Lifecycle) to oversee paid acquisition and lifecycle marketing strategies.

Key Responsibilities

• Manage and optimize paid acquisition across various ad platforms
• Drive landing page and funnel optimization to improve conversion rates
• Build and enhance lifecycle marketing strategies, including SMS and email automation

Required Qualifications

• 5+ years of experience in performance or growth marketing
• Strong hands-on experience with major ad platforms (Google Ads, Meta Ads, etc.)
• Experience in telehealth, healthcare, or regulated products preferred
• Familiarity with subscription-based business models
• Experience in building SMS and email lifecycle automations