Performance Marketing Manager

Job Summary

Owning the performance marketing program, the full-time remote Performance Marketing Manager will manage extensive ad spend across paid search, paid social, and mobile channels to achieve new user acquisition and ROI targets.

Key responsibilities

• Develop and execute strategies for global paid performance channels to meet aggressive user acquisition goals
• Implement a testing agenda across creatives and bidding strategies, translating findings into scalable playbooks
• Collaborate with Data Science to design experiments and measurement frameworks linking performance to business outcomes

Required qualifications

• Minimum of 5+ years of performance marketing experience with expertise in paid search, paid social, and mobile user acquisition
• Proven experience managing large media budgets and enhancing user acquisition efficiency
• Strong technical skills in leveraging automation tools and BI tools for data analysis and campaign optimization
• Experience with full-funnel measurement and incrementality testing in a B2C context, preferably in fintech or crypto
• Excellent project management skills with the ability to handle multiple campaigns and priorities simultaneously