Performance Marketing Manager

Job Summary

Experienced performance marketers will find a remote full-time opportunity as a Performance Marketing Manager, responsible for managing end-to-end Meta advertising campaigns, optimizing performance marketing strategies, and collaborating cross-functionally to enhance ad-layer signals and on-site conversions.

Key responsibilities

• Own and scale Meta advertising campaigns, including budget allocation and performance reporting against CPA and ROAS targets
• Optimize performance marketing areas related to Meta, such as landing page optimization and creative development
• Collaborate with cross-functional teams to analyze the purchase funnel and implement experiments that improve performance

Required qualifications

• 5+ years of experience with Meta Ads Manager managing large paid-social accounts
• 2+ years in a managerial role with experience working cross-functionally
• Proven ability to build workflows or automations that reduce manual work
• Strong analytical skills with experience in data analysis and testing
• Bachelor's degree or equivalent experience