Performance Marketing Manager

Job Summary

Owning and scaling paid media initiatives, the full-time Performance Marketing Manager will drive top-of-funnel pipeline growth through audience targeting, creative testing, and conversion analysis across channels such as Google Search and LinkedIn, while working remotely.

Key responsibilities

• Manage always-on ICP campaigns, including audience targeting, creative testing, and budget pacing
• Drive paid amplification for product launches and brand campaigns to ensure effective audience reach
• Optimize performance through A/B testing and maintain accurate attribution and reporting in collaboration with Marketing Ops

Required qualifications

• 5+ years of experience in B2B paid media, preferably in SaaS
• Strong hands-on experience with Google and LinkedIn Ads, with additional experience in paid social and retargeting preferred
• Proven ability to measure success through MQLs, demos held, and pipeline generated
• Strong understanding of marketing attribution, conversion tracking, and campaign measurement fundamentals
• Excellent collaboration skills, with the ability to communicate effectively in distributed teams