Performance Marketing Manager

Job Summary

To drive efficient, data-driven growth, the full-time remote Performance Marketing Manager will lead and scale paid acquisition strategies for Host Growth, optimizing performance across multiple channels and managing budget allocation to enhance host acquisition efforts.

Key responsibilities

• Drive B2B strategy and execution of paid search, paid social, display, and retargeting campaigns
• Continuously optimize campaigns to achieve CPA, CAC, and ROAS targets while managing budget allocation effectively
• Design and refine lead generation strategies, collaborating with design and marketing teams for creative testing and funnel optimization

Required qualifications

• 5-7+ years of experience managing paid media campaigns with direct-response KPIs, preferably in B2B
• Deep hands-on experience with paid search and paid social platforms, with additional channel experience as a plus
• Strong understanding of lead generation strategies, landing page optimization, and A/B testing methodologies
• Advanced reporting capabilities and proficiency with data tools such as Rockerbox, GA4, Tableau, or Looker
• Proven experience with structured experimentation programs and a self-starter mentality