Performance Marketing Manager

Job Summary

Driving the execution and optimization of paid acquisition campaigns, the full-time Performance Marketing Manager will focus on Google Ads and Apple Search Ads to enhance customer acquisition and business growth while collaborating with cross-functional teams in a remote environment.

Key responsibilities

• Own the execution and scaling of Google Ads campaigns across various formats, including Search and YouTube
• Manage Apple Search Ads campaigns to improve mobile app acquisition and campaign efficiency
• Analyze and optimize campaign performance against key KPIs, developing A/B tests to enhance overall performance

Required qualifications

• 5+ years of hands-on performance marketing experience, particularly in paid search channels
• Proven experience managing six- or seven-figure monthly advertising budgets
• Deep expertise in Google Ads and mobile marketing, including familiarity with AppsFlyer or equivalent MMP
• Bachelor's degree in Marketing, Business, Analytics, or a related field
• Strong analytical skills with experience in interpreting campaign performance data