Performance Marketing Manager

Job Summary

Owning DX's paid acquisition channels and website conversion engine, the full-time Performance Marketing Manager will develop and execute a paid media strategy to achieve lead generation and revenue targets while optimizing conversion rates across Google and social platforms.

Key responsibilities

• Manage a $600,000+ monthly ad budget, ensuring efficient spend and return on investment
• Launch and refresh campaigns tied to key marketing moments, optimizing ad creative based on performance data
• Oversee conversion rate optimization for the website, conducting A/B tests and improving the visitor-to-lead journey

Required qualifications

• 4+ years of experience in performance marketing or paid acquisition in B2B SaaS
• Hands-on experience managing significant budgets in paid media across Google and LinkedIn
• Demonstrated experience in conversion rate optimization, including redesigning landing pages and running A/B tests
• Strong analytical skills with experience in campaign forecasting and scenario modeling
• Entrepreneurial mindset with the ability to operate independently in a fast-paced environment