Performance Marketing Manager

Job Summary

Driving lead generation across multiple financial services verticals, the full-time remote Performance Marketing Manager will manage paid social strategy, execution, and optimization while collaborating with data teams to translate performance insights into actionable recommendations.

Key responsibilities

• Own and execute paid social strategy across platforms like Meta and TikTok, aligning campaigns with growth targets and audience needs
• Monitor campaign performance, diagnose issues, and make budget and pacing decisions based on data trends
• Lead creative strategy by developing briefs, reviewing assets, and building testing roadmaps for effective messaging

Required qualifications

• 5+ years of paid social experience, preferably in performance marketing or lead generation
• Bachelor's degree in marketing, business, or a related field, or equivalent practical experience
• Direct experience running campaigns on Meta Ads Manager and TikTok Ads Manager
• Proven track record of scaling paid social budgets while maintaining or improving CPA/CAC and ROAS
• Strong analytical skills with experience troubleshooting tracking and reporting discrepancies