Performance Marketing Manager

Job Summary

Owning the global performance marketing program, the full-time Performance Marketing Manager will manage substantial ad spend across paid search, paid social, and mobile channels to drive new user acquisition while developing data-driven strategies and measurement frameworks in a remote-first environment.

Key responsibilities

• Develop and execute end-to-end strategies for global paid performance channels to achieve user acquisition and efficiency targets
• Implement rigorous testing and learning agendas to optimize creatives, audiences, bidding strategies, and landing experiences
• Collaborate with Data Science and Analytics to design experiments and measurement frameworks that connect channel performance to business outcomes

Required qualifications

• 5+ years of performance marketing experience with expertise in paid search, paid social, and mobile user acquisition
• Proven track record of managing large-scale media budgets and improving user acquisition efficiency across multiple channels
• Experience with BI tools and a strong experimentation mindset, including building and interpreting tests
• Knowledge of full-funnel measurement strategies, particularly in B2C environments, with fintech or crypto experience preferred
• Familiarity with generative AI and automation tools to enhance growth experimentation and campaign scaling