Performance Marketing Manager

Job Summary

Hands-on and data-driven, the full-time remote Performance Marketing Manager will own the paid media portfolio, managing channels like LinkedIn Ads and Google Search to optimize for qualified pipeline and revenue while collaborating closely with cross-functional teams.

Key responsibilities

• Manage end-to-end paid media campaigns, including audience development, budget pacing, and in-platform optimization
• Scale emerging advertising channels and drive efficiency through structured testing and budget management
• Optimize performance metrics focused on down-funnel outcomes and provide executive-ready reporting on channel impact

Required qualifications

• 5+ years of B2B performance marketing experience, preferably in high-growth SaaS environments
• Expertise in LinkedIn Ads and Google Ads with significant budget management experience
• Strong understanding of CRM-integrated conversion tracking and multi-touch attribution
• Proven track record of optimizing paid programs based on pipeline and revenue metrics
• Ability to apply AI and automation tools to enhance marketing efficiency and effectiveness