Performance Marketing Manager
Job Summary
Owning end-to-end performance marketing for 3-5 client portfolios, the part-time Performance Marketing Manager will set KPIs, allocate budgets, and optimize CAC/LTV ratios while designing multi-channel campaigns across Meta and TikTok.
Key responsibilities
- Manage client portfolios by setting KPIs, budget allocation, and monthly optimization of CAC/LTV ratios
- Design and execute multi-channel marketing campaigns, partnering with creative teams for A/B testing
- Conduct weekly performance reviews with clients, translating data into actionable insights and adjusting strategies accordingly
Required qualifications
- Experience in performance marketing, preferably in a D2C or online brand context
- Familiarity with multi-channel campaign design, particularly on Meta and TikTok
- Understanding of marketing analytics and conversion optimization techniques
- Ability to develop playbooks and standard operating procedures for campaign management
- Entry-level position; relevant internships or projects will be considered
Complete Job Description
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