Performance Marketing Manager

Job Summary

To support the execution and optimization of paid social campaigns, the full-time Performance Marketing Manager will manage a diverse portfolio of advertising partners, drive member and newsletter acquisition, and promote content while collaborating with multiple teams in a remote environment.

Key Responsibilities

• Build, launch, and manage paid social campaigns across Meta, TikTok, YouTube, and other platforms
• Support member acquisition and newsletter subscriber campaigns, ensuring positive ROI
• Produce post-campaign reporting and provide actionable insights to stakeholders

Required Qualifications

• 5+ years of experience managing paid social campaigns for brands or media organizations
• Hands-on experience with Meta Ads Manager, TikTok, and YouTube; familiarity with other platforms is a plus
• Strong understanding of campaign setup, audience targeting, budgeting, and optimization
• Experience with analytics and reporting tools such as Google Analytics or similar
• Proficient with AI tools and comfortable using data-driven approaches for campaign strategy