Performance Marketing Manager

Job Summary

A company is looking for a Performance Marketing Manager to develop and optimize paid media campaigns.

Key Responsibilities:

• Own the strategy and execution of performance marketing campaigns
• Plan, implement, and measure campaigns to drive qualified direct response and generate new demand
• Analyze data to uncover inefficiencies and opportunities for optimization

Required Qualifications:

• Deep understanding of ad marketplace dynamics and optimization techniques
• Experience in owning paid media in a B2B SaaS/Tech environment
• Proficiency in Excel and data analysis techniques specific to SaaS/B2B models
• Ability to work autonomously and be self-directed
• Experience with ABM platforms and Google Analytics 4 is preferred