Performance Marketing Senior Analyst
Job Summary
A company is looking for a Performance Marketing Senior Analyst to manage campaign execution, testing, and optimization in digital marketing.
Key Responsibilities
- Launch, manage, and scale YouTube video, Display & Search campaigns focused on lead generation KPIs
- Monitor campaigns daily and optimize for click quality, conversion rates, and profitability
- Ensure ads and landing pages meet compliance standards and maintain call and click routing accuracy
Required Qualifications
- 3-5 years of hands-on experience running Display/Video/Search campaigns with significant budgets
- Direct experience in insurance, Medicare, healthcare, or other regulated verticals preferred
- Deep knowledge of Google Ads, DV360, and tracking/postback systems
- Proven ability to manage CPL, CPA, and ROI targets while scaling volume
- Advanced proficiency in Google Analytics, Excel/Sheets, and Looker Studio or similar BI tools
COMPLETE JOB DESCRIPTION
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