Performance Marketing Specialist

Job Summary

A company is looking for a Performance Marketing Specialist to manage paid media campaigns and drive growth.

Key Responsibilities

• Develop and execute full-funnel paid media strategies across various platforms focusing on customer acquisition and ROI
• Manage performance marketing budgets with an emphasis on efficiency and optimization
• Analyze campaign performance and generate actionable insights to improve effectiveness

Required Qualifications

• 3-5 years of experience in a similar role, preferably in D2C ecommerce or beauty/wellness industries
• Strong hands-on experience with Meta Ads Manager and Google Ads
• Proven track record of managing multi-market campaigns with measurable impact
• Proficient in data analysis using tools like Google Analytics or similar platforms
• Highly collaborative and results-driven with a passion for digital growth marketing