Performance Marketing Specialist

Job Summary

A company is looking for a Performance Marketing Specialist to focus on customer acquisition and retention through performance marketing channels.

Key Responsibilities

• Develop, implement, and manage paid search campaigns across various platforms
• Monitor and analyze campaign performance metrics, providing insights for optimization
• Collaborate with teams to align performance marketing strategies with overall goals

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field, or proven experience
• 2-4 years of experience in Ecommerce with a track record of successful performance marketing campaigns
• Proficiency in Google Ads and Google Merchant Center
• Experience with Google Analytics and marketing analytic tools
• Strong analytical skills for data-driven decision-making