Performance Marketing Specialist

Job Summary

A company is looking for a Performance Marketing Specialist to create and optimize campaigns that deliver measurable results.

Key Responsibilities

• Design, build, and optimize email marketing campaigns that engage and convert
• Develop landing pages and web content that resonate with prospects and drive leads
• Continuously refine campaigns through A/B testing, analytics, and conversion tracking

Required Qualifications

• 3-6 years of hands-on experience in digital marketing, focusing on email campaigns and conversion-driven content
• Demonstrated ability to own projects from start to finish, including strategy, execution, testing, and optimization
• Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar)
• Experience with website CMS tools (WordPress, Webflow, or similar)
• Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.)