Performance Marketing Specialist

Job Summary

A company is looking for a Performance Marketing Specialist to manage and optimize media campaigns.

Key Responsibilities

• Build and manage digital media campaigns, ensuring day-to-day optimizations
• Monitor and communicate campaign pacing and performance to clients
• Utilize reporting and analytics tools to identify performance improvement opportunities and provide insights

Required Qualifications

• 2+ years of agency or in-house performance media experience
• 2+ years of experience with primary digital advertising platforms (e.g., Google Ads, Meta)
• Ability to plan, forecast, build, and execute media campaigns
• Experience in monitoring and optimizing campaign performance based on client KPIs
• Knowledge of industry trends and best practices in digital marketing